About Us
Guangzhou Storage Home Furnishings Co., Ltd
ASW brand meaning and positioning:
Brand meaning:FASW, as our brand logo, may contain specific meanings for each letter.
‘F’ represents’ Family ‘, highlighting the brand’s philosophy of focusing on products related to family scenarios, aiming to bring convenience and order to family life.
‘A’ symbolizes’ Advanced ‘. Our products pursue advanced quality in design, materials, or functionality, constantly innovating to meet the ever-changing needs of modern families.
‘S’ stands for” Storage “, which focuses on various storage products.
‘W’ means” Wonderful “, creating a wonderful home life experience for users by providing high-quality storage solutions. mollis accumsan fermentum ipsum ornare viverra proin eleifend ultricies est, aliquet felis vivamus praesent.
Brand positioning:FASW brand is positioned to provide high-quality home kitchen and home storage solutions for European and American families.
We focus on the kitchen storage field, specializing in essential kitchen storage products such as fresh-keeping boxes, cake boxes, lunch boxes, as well as various home storage boxes to meet the storage needs of different spaces in the home. In response to the lifestyle habits, aesthetic preferences, and high quality requirements of European and American users, we are committed to creating storage products that combine practicality, aesthetics, and high quality, shaping our brand as a trusted choice in the field of European and American home kitchen and home storage.
Development history
Guangzhou Storage Home Furnishings Co., Ltd. was established in 2012, with the dream of creating convenient and orderly storage spaces for families since its inception. At first, the company team focused on developing and producing basic home storage boxes based on their keen insight into the home storage market, gradually accumulating a certain reputation in the local market. With the continuous expansion of business and a deep understanding of market demand, the company has discovered that there is a huge demand for kitchen storage products in European and American households. Therefore, it has begun to increase investment in the kitchen storage field, carefully creating a series of high-quality products such as fresh-keeping boxes, cake boxes, lunch boxes, etc., and successfully entering the European and American markets with excellent product quality. After years of development, the company has become an influential enterprise in the field of home kitchen and home storage, constantly enriching its product line and improving product quality to meet the increasingly diverse storage needs of global users.
Business philosophy
We adhere to the business philosophy of “thoughtful storage, quality life”. We firmly believe that every family deserves a clean and organized living space, and high-quality storage products are the key to achieving this goal. Therefore, in the process of product development, the company always puts user needs first, carefully selects high-quality raw materials, pays attention to product detail design and functionality, and strives to provide users with practical and beautiful storage solutions. At the same time, we also focus on establishing long-term and stable cooperative relationships with suppliers and partners to jointly promote the development of the home storage industry and achieve mutual benefit and win-win results.
Vision
To become the preferred home storage brand for families worldwide, creating personalized, convenient, and beautiful storage spaces for every household, making storage no longer a hassle, but a way to enjoy life. We hope to continuously innovate and improve product quality, so that FASW brand storage products can enter households around the world, become an indispensable part of family life, and lead the development trend of the home storage industry.
mission
Committed to providing high-quality and diversified home kitchen and home storage products, solving household storage problems, and improving the quality of family life. We are well aware that a chaotic home environment can bring many inconveniences and troubles to people. Therefore, we shoulder the mission of helping users create a clean and orderly living space through high-quality storage products, so that every user can enjoy a beautiful home time in a comfortable home environment.
Unique advantages
Accurate market positioning
Focusing on the home kitchen and home storage field, targeting the specific market group of European and American users, we have a deep understanding of their needs and preferences, and can accurately develop and produce products that meet market demands, thus standing out in fierce market competition.
High quality product quality
The company pays attention to the control of product quality, strictly implementing high standards in every link from raw material procurement to production and processing to finished product inspection. Our fresh-keeping boxes, cake boxes, lunch boxes and other products are made of high-quality food grade materials to ensure safety and non toxicity, and have good sealing and durability characteristics; The home storage box has a sturdy structure and reasonable space division, which can meet the storage needs of different items and provide users with a high-quality storage experience
Rich product line
It has a variety of products covering home kitchen storage and home storage, such as the fresh-keeping box series with different specifications and styles, which can meet the storage needs of different foods; The cake box is exquisitely designed to protect the cake and also serve as a gift packaging; Lunch boxes are easy to carry and have good insulation performance; Home storage boxes come in various sizes and functions, and can be used to store clothing, miscellaneous items, stationery, etc., providing users with a one-stop storage solution.
Strong R&D team
The company has a professional R&D team with rich industry experience and innovative thinking, who can timely capture market dynamics and changes in user needs, and continuously develop novel and practical storage products. For example, the recently developed fresh-keeping box with intelligent reminder function can help users timely understand the shelf life of food, which is deeply loved by users
Core values
Quality first
Adhere to the use of high-quality raw materials, strictly control the production process, ensure that every product meets high-quality standards, and provide users with reliable and durable storage products
User first
Gain a deep understanding of user needs, use user satisfaction as an important indicator to measure the success of the company, continuously optimize products and services, and meet the diverse storage needs of users
Innovative development
Encourage the team to continuously innovate in product design, production processes, marketing models, etc., keep up with the trend of the times, launch more competitive storage products, and promote the sustainable development of the company
Integrity cooperation
In interactions with suppliers, partners, and customers, always maintain integrity, abide by commitments, establish good cooperative relationships, and jointly promote the healthy development of the home storage industry